Today Naples Family Fitness, a local health club that prides itself on helping people change their lives, celebrates its 3 Year Anniversary. It is the largest privately owned club in Naples and the ONLY health club to offer Les Mills Group Fitness classes and home to the highest certified personal trainers. NFF does not believe that their ability to help people is limited to just inside the club though; they firmly believe that they can make a difference throughout the entire community. No matter the occasion, event, charity event, grand opening, etc… you can find Naples Family Fitness there helping out and/or donating goods and services.
Heading into the third year, Naples Family Fitness made some changes to give themselves an identity in the industry, deciding to make a visible change in customer service. They changed their 2nd location name and workout structure to SWEAT by Naples Family Fitness (located next to Naples Family Fitness at 2349 Vanderbilt Beach Rd Suite 522). They changed the marketing angle of social media to include the members that see, use and tag NFF in Facebook and Instagram. They began providing FREE Starbucks coffee every Wednesday morning and FREE Bottled Water in the evening for all members and their guests. They have a Member Appreciation Day on the last Wednesday of every month with FREE food, water, giveaways and outside vendors. They host Charity Events in their parking lot and sometimes just provide a DJ to play music on a random week or weekend day. They recently began releasing Blogs and Press Releases on nearly a weekly basis. They are the ONLY health club that has an agreement with nearly 50 different companies/restaurants throughout Naples that provide all NFF Members a discount JUST for being a member!
All of these changes began last year, after Naples Family Fitness created its official Mission Statement:
Fulfilling our members needs through honesty and integrity while building relationships and a fitness culture with a fun and friendly environment.
On July 2nd 2012, Lifestyle Family Fitness sold all of its Florida member base and locations to a competitor… ALL but one location – 2349 Vanderbilt Beach Rd, SUITE 550, Naples Fl 34109. The partners of The Shoppes at Vanderbilt chose to continue the location as a health club and changed the name to Naples Family Fitness. Many loyal members and staff chose to stay with the same location and not move on to a different opportunity. Those same people have laid the path for many more to follow and gave Naples Family Fitness the strong foundation it has today.
“We are so happy to celebrate this anniversary and look forward to many more years of serving our members.” – Paul Mele
Congratulations Naples Family Fitness!